You Don't Need Another Vendor.
You Need Someone Who Can Make Sure Your Marketing Is Working.
We don’t just run campaigns; we lead your entire marketing department and manage your vendors. At some point, running your clinic and running your marketing stops being possible at the same time. You need someone who owns it, so you don't have to.
You might have ads running. Maybe someone is handling social media.
A decent website. But nobody is connecting the dots, and you can feel it in the inconsistency. Some months are great. Others are slow, and you don't know why.
What you're missing isn't another tactic. It's someone who owns the whole thing.
Fractional Marketing Director Services for Chiropractors, Naturopaths, Physical Therapists & Integrative Health Clinics
What a Fractional Marketing Director Does for Your Clinic
A Fractional Marketing Director gives your clinic senior-level marketing leadership without hiring a full-time employee. I build the strategy, manage the moving parts, and stay accountable to your growth. You get back to running your practice. As your Fractional Marketing Director, I take full responsibility for the strategy, budget allocation, and performance of your entire practice growth engine. I bridge the gap between clinical excellence and business scalability.
Most marketing vendors do one thing. They run your ads. They post your content. They build your emails. Then they send you a report and wait for next month.
Nobody is looking at how all of it fits together, or why your schedule still has open slots even when the marketing looks busy.
As your Fractional Marketing Director, I look at the whole picture. I take ownership of your marketing strategy from the top down, connect every channel to the next, and make sure your marketing is actually filling chairs, not just generating activity.
This is what senior marketing leadership looks like inside a chiropractic, naturopathic, or integrative health practice.
What’s Included in Fractional Leadership:
Vendor & Team Coordination: If you have an ad agency, a social media person, or a front desk team doing marketing tasks, I manage them. One point of contact. No more chasing updates or wondering if anyone is talking to each other.
New Service & Campaign Launches: Launching spinal decompression, neuropathy treatment, GLP-1 weight loss, SoftWave therapy, or a new location? I build the full go-to-market plan, not just an ad, so the launch lands the way it should.
Monthly Performance Reviews: Clear, plain-English reporting on what's working, what's not, and what we're changing. No vanity metrics. We track patient acquisition cost, booked appointments, and revenue impact.
Quarterly Growth Planning: Every quarter, we step back and look at where your practice is headed and whether your marketing is built to get you there. Priorities shift. Your strategy should, too.
Who Is This For?
Fractional marketing director services are the right fit for chiropractors, naturopaths, physical therapists, and integrative health clinic owners who:
Are generating consistent revenue, but growth has stalled or become unpredictable
Have marketing vendors or staff, but no one is setting the direction
Are you spending money on ads, SEO, or content, and aren't sure what's actually working
Are you planning a major move, new service line, second location, or a new market, and need it executed strategically
This is a senior-level engagement built for practices that are serious about growth. If you're still getting your first marketing channel off the ground, the right starting point is the Clinic Ecosystem Audit™. If you've outgrown scattered tactics and need someone to lead, this is where you belong.
“Currently accepting 2 new fractional partnerships ”