About Coastal Peak Marketing
Strategy Built on Understanding.
Messaging Built for Trust.
The Mission
At Coastal Peak Marketing, we believe most wellness and alternative health practices don't need louder ads or aggressive sales funnels; they need messaging that speaks to the real human on the other side of the screen.
Marketing for holistic healthcare isn't about chasing clicks or treating patients like lead numbers. It’s about building a calm, clear patient journey that respects where people are in their health path and reflects the genuine quality of your care. We guide clinic owners with high-level strategic direction so they can step off the marketing treadmill and build long-term brand authority.
Why Coastal Peak?
We move beyond transactional agency tactics to help you bridge the gap between clinical excellence and sustainable practice growth.
Strategic Direction: Grounded in a Master’s in Digital Audience Strategy, focusing on human behavior, clarity, and brand positioning.
Patient Journey Alignment: Informed by years of real-world healthcare intake experience, removing friction before the first appointment.
Authentic Connection: Fueled by a deep personal commitment to holistic and alternative health models.
The Intersection of Strategy, Digital Audience Psychology, and Holistic Care
Marketing for alternative and integrative health requires a very different approach than traditional business. You aren’t selling an impulse commodity; you are offering a transformational care model to patients who are often seeking real answers, safety, and deep empathy.
With over 12 years of strategic marketing experience across diverse industries- guiding coaches, product brands, and specialized service providers- I help alternative healthcare practice owners step off the high-pressure marketing treadmill and build sustainable growth rooted in patient trust.
I hold a Master’s Degree in Digital Audience Strategy from Arizona State University, which grounds my work in data-driven audience psychology, messaging clarity, and brand positioning. Rather than pushing quick-fix ad campaigns or cold lead-chasing, I design high-level marketing roadmaps that reflect the true value of your care.
Real-World Healthcare Experience Across the Patient Journey
My strategic approach is informed by years of hands-on experience inside the health ecosystem, giving me a rare 360-degree view of how patients interact with providers:
The Intake Front Lines: Having served as a New Patient Scheduler in a high-volume call center, I know firsthand the subtle messaging friction that causes a hesitant caller to either book an appointment or walk away in the first 60 seconds.
Backend Systems & Operations: With experience handling health insurance claims for major national carriers, I understand the operational complexities, administrative friction, and financial realities clinics navigate daily.
Clinical Understanding: As a trained Medical Assistant, I speak the language of the clinic floor, understanding the real-world workflow of providers, practitioners, and support staff.
A Personal Commitment to Alternative & Holistic Health
My dedication to alternative health isn't just professional- it's personal. Having navigated long-term holistic care models myself as a patient with Lyme Disease, I have a profound, firsthand appreciation for the patient journey.
I understand the research, the frustration, and the hope that goes into seeking root-cause care. I don't just help you market your practice; I deeply value the life-changing work you do, and I ensure your brand messaging treats your prospective patients with the respect and empathy they deserve.
Stephanie Mead -
Founder & Fractional Marketing Director
Strategic Leadership Without the Corporate Agency Fluff
When you work with me, you aren't handed off to a junior account manager or forced into cookie-cutter sales funnels. You get senior-level strategic direction designed to align your brand, clear your team's bottlenecks, and connect you with patients who value your care philosophy for the long haul.